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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Apr 7, 2021

Dave Smith PhD (d.d.smith @ is a former personal trainer and a registered Sport and Chartered Exercise Psychologist at The Health Care and Professions Council (HCPC). He is a Senior Lecturer at Manchester Metropolitan University with research interests in topics like psychological issues in bodybuilding and strength training, psychological skills training (particular imagery), thought and decision making process in sports and other areas. 

In this episode, Dave joins me for our Part 3 of our Decision Making series, a series that shows how to make better decisions in life and business. Today, we talk about the importance of skill and luck, why skill differential is key in business success, untangling skill and luck in business, applying mental models for lead conversion, and much more.  

Listen to Part 1 and Part 2:

232 – Dave Smith PhD – How to make Better Decisions in your Business Part 1

251 – Dave Smith PhD – How to Make Better Decisions in your Business and Life – Part 2

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