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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Jul 6, 2021

Luke Carlson (luke @ is the CEO of Discover Strength, a strength training business located in Minneapolis, Minnesota. Discover Strength operates 7 personal training facilities including a private studio in Edina. 

Luke is very active in sharing his expertise on business management, leadership, and strength training. He and his team at Discover Strength also host the Resistance Exercise Conference

In this episode, Luke Carlson shares his microstudio story, which can help you understand how to better test ideas with less risk, how to measure performance, how to manage expectations, and much more.

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