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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Jan 5, 2022

Luke Carlson (luke @ is the CEO of Discover Strength, a strength training studio located in Minneapolis, Minnesota. His team at Discover Strength operate the Discover Strength Franchise and host the Resistance Exercise Conference (REC) annually. 

In this episode, Luke talks about the scientific paper The Role of Fitness Professionals in Public Health: A Review of the Literature which provided an overview of the evidence on fitness professionals, their role in physical activity for health agendas, and the professional education and training that is available to support them. Luke discusses the gap between fitness professionals and health professionals, the 4 key issues for considerations in the fitness industry, and much more.

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