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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

May 18, 2022

Clay Steffee is the owner of Imagine Strength and VP Engineering and Product Development at Exerbotics. He has worked alongside Arthur Jones designing Nautilus and MedX exercise machines as well as engineering strength equipment for LifeFitness. 

Listen to Part 1:

In this episode, Clay joins me for Part 2 of Designing Exercise Machines for Arthur Jones, Nautilus, LifeFitness, and Exerbotics. He shares  more about his career designing different exercise machines, the failure of MedX, the success story of LifeFitness/Hammer Strength, and much more.

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For all of the show notes, links and resources - Click Here