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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Oct 2, 2017

In a somewhat unusual role reversal for this episode, I find myself as the interviewee. Patrick and Oliver Ycaro interviewed me on their YouTube channel, Norcal Strength Studio. I absolutely loved doing this, and if you have a podcast on HIT, health and fitness in general, productivity, business, "fill in the blank", I would LOVE to come on to your show. If you're interested in having me, please contact me here. And remember ... I will share the episode and your platform with my audience :D.

Run by the brothers Patrick and Oliver Ycaro,  NorCal Strength Studios is focused on helping people of all ages, abilities, and even medical conditions lose weight, build muscle, become stronger, have more energy, and live healthier lifestyles in as little as 20 minutes a week using evidence-based exercise science and the principles of high-intensity training. Patrick is a Certified High Intensity Training Instructor, Certified Safe Strength Instructor, and is CPR/AED Certified. Oliver is a NorCal Strength Studio HIT Certified Instructor and an IFPA Strength Training Specialist.

Contact NorCal Strength Studio:

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In this episode, we cover:

  • How to prepare for podcast interviews
  • How to get high-profile guests
  • The importance of focusing on the right categories in your business
  • How to make High-Intensity Training a force to be reckoned with in the health and fitness industry
  • … and much more!

This episode is brought to you by ARXFit.comARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $1,000 OFF software licensing fees, please go to and mention Corporate Warrior in the how did you hear about us field.

This episode is brought to you by, providers of the best online courses in high intensity training that come highly recommended by Dr. Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world-class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you’re not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out, add the course you want to your shopping cart and enter the coupon code ‘CW10’ to get 10% off your purchase!

To subscribe via email and get my FREE eBook with 6 podcast transcripts with guests like Dr. Doug McGuff, Drew Baye, and Skyler Tanner – Click here

For all of the show notes, links and resources - Click Here.