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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Sep 24, 2018

Dr Doug McGuff (Instagram / YouTube) is the co-author of Body by Science: A Research Based Program for Strength Training, Body building, and Complete Fitness in 12 Minutes a Week and The Primal Prescription: Surviving The “Sick Care” Sinkhole.

Doug practices full-time emergency medicine with Blue Ridge Emergency Physicians and owns, Ultimate Exercise, where he and his instructors continue to explore the limits of exercise through their personal training of clients. Doug is one of the leading experts in high intensity strength training and provides consultancy services to help you achieve your health and body composition goals, setup a home gym, or start a HIT facility HERE.

This episode is Doug's response to Should I Bulk Up (#157). In episode 157, I described how I was feeling insecure about my physique and embarked on a calorie surplus alongside my training regime to attempt to stimulate more muscle growth. In this latest episode (#161), Doug describes precisely why he thinks this is a bad idea.

This is one of the most important episodes I've published on the pursuit of optimal muscle gain and strength training over the long term. If you are a hardgainer or been doing HIT for a long time, you will find this enlightening, hilariously honest and very helpful. I am so excited and honoured to be able to bring you this.

"By the time we get to where we are .... I think what you experience is .... stimulus, recovery, nothing. Stimulus, recovery, nothing. Stimulus, recovery, nothing. Stimulus, recovery, nothing. Stimulus, recovery, nothing. Stimulus, recovery ... then suddenly something happens."

~ Dr Doug McGuff

In this episode, we discuss:

  • How gaining body fat can potentially reduce muscle mass
  • How perhaps calorie intake should be organic
  • The truth about Doug's own genetics and training failures (this will shock you!)
  • How to spot if you're over training
  • … and much, much more

Would you like to attract more clients, increase profits, and save time in your HIT Business? – Click HERE

Support the podcast and get access to behind-the-scenes in my high intensity training, business, and lifestyle on my Patreon HERE

This episode is brought to you by, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to and mention Corporate Warrior in the how did you hear about us field – ORDER HERE

For all of the show notes, links and resources - Click HERE