High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

571 - The Best MedX HIT Machines You Didn’t Know Existed — How MedX Europe Made Something Already Great Even Better (with Luke Carlson)

Jul 8, 2026

MedX is already a legendary HIT machine brand, but someone quietly made them better.

Discover Strength CEO Luke Carlson returns to talk about his experience discovering, using, and kitting out strength studios with MedX Europe’s version of MedX machines — including the ones that you didn’t think existed!

Luke...

570 - Will AI Replace Personal Trainers? What The Future of HIT Look Like (with Simon Shawcross)

Jul 1, 2026

Is High-Intensity Training still the smartest way to build and grow a strength training business today?

HITuni Founder Simon Shawcross returns to talk about how the strength training world is training and how HIT personal trainers and studio owners can adapt and continue to thrive.

We talk about what clients are...

569 - Doug Holland’s HIT Workouts — How He Runs His 30-Minute Client Sessions from Start to Finish

Jun 24, 2026

If you wanted to average over 100 client workout sessions a week, how would you do it?

One of the best to ever do it, Doug Holland, talks about how he does his 30-minute HIT Client workouts from start to finish, and he does so in the most Doug Holland way possible (so make sure your kids are out of earshot when you...

568 - A HIT Business Owner’s Guide to Time Blocking: Grow Your Strength Training Business Faster and Get More Free Time Back In Your Life (with Lawrence Neal)

Jun 17, 2026

Are you a personal trainer or strength studio owner who feels pulled in too many directions while trying to grow your business?

This episode is your guide to time blocking, one of the most powerful tools you can use to grow your strength training business while getting back more free time for the rest of your...

567 - How I Earned Up To 3X More as a HIT Personal Trainer by Doing Virtual Training (with Daniele Schittone)

Jun 3, 2026

How can a strength training business help you earn almost 3x more than you used to while giving you more free time and a lot less stress?

Renfo Max Pro Founder Daniele Schittone knows exactly how that feels, because he’s done just that! He joins the podcast to talk about how he went from working in the hotel...