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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Apr 28, 2021

Dave Smith PhD (d.d.smith @ is a HCPC registered Sport and Chartered Exercise Psychologist and a Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University. His interests include high intensity training, psychological skills training, and decision-making processes in sports.  

Apr 20, 2021

In this episode, I’ll describe how you can use a ‘Bring A Friend Week’ marketing campaign to acquire at least 10 new clients for your high intensity strength training business. 

You’ll learn why ‘Bring a Friend Week’ is so effective and why you should acquire at least 10 new clients, how to plan your...

Apr 14, 2021

Mike Petrella owns and operates STG Power and Strength, an award-winning, premier private strength and conditioning facility located in Ontario, Canada. He is a MEDX/HIT Certified (IART), Master HIT Certified (S.P.A.R.T.A.), Certified as a Youth Fitness Instructor (YouthFit Certified), winner of the prestiges “Most...

Apr 7, 2021

Dave Smith PhD (d.d.smith @ is a former personal trainer and a registered Sport and Chartered Exercise Psychologist at The Health Care and Professions Council (HCPC). He is a Senior Lecturer at Manchester Metropolitan University with research interests in topics like psychological issues in bodybuilding and...