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High Intensity Business


High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Mar 6, 2024

Can Dr. Michael MacMillan's advanced eccentric method and technologies unlock the keys to maximizing muscle growth and peak athletic performance or is it just another road that leads to the same HIT plateaus?
 
Dr. Michael MacMillan joins the podcast, drawing from his expertise and wealth of knowledge in biomechanics and his experiences in working with Arthur Jones and designing HIT equipment. He is a retired orthopedic surgeon and former associate professor at the University of Florida, and the co-creator of the NeGator Strength System.
 
In this episode, we talk about the potential impact of Dr. MacMillan's eccentric training method on muscle growth and athletic performance, applications in powerlifting, sports, and elderly care, and the use of advanced programs and artificial intelligence in the future of his project. We also touched on the the potential of eccentric training to correct genetic limitations for muscle growth, and the structural and physiological adaptations associated with eccentric training.

If you want to see what could possibly be the next greatest innovation in strength training after the advent of Nautilus back in the 1970s, this episode is for you.
 
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🎬 For the complete show notes, links, and resources, click here