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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Mar 14, 2017

Brad Schoenfeld (PhD, CSCS, CSPS, FNSCA) is a renowned fitness professional and an authority on body composition optimization. In addition to winning numerous natural bodybuilding titles himself, he is also the 2011 NSCA Personal Trainer of the Year, the recipient of the 2016 Dwight D. Eisenhower Fitness Award, a regular columnist for Muscular Development magazine, has had over 100 peer-reviewed scientific papers published, has himself been featured in a variety of health-and-fitness-oriented magazines such as Men's Health, Ironman, and Muscle and Fitness (just to name a few), and has authored a number of books, including The M.A.X. Muscle Plan and the Science and Development of Muscle Hypertrophy.

He currently serves on the editorial advisory boards for several journals, such as the Journal of Strength and Conditioning Research and Journal of the International Society of Sports Nutrition, and is an assistant professor of exercise science at Lehman College in the Bronx, New York, and is the head of their human performance laboratory.

Contact Brad Schoenfeld:

In this episode, we cover:

  • Brad's perspectives on optimizing for hypertrophy and muscle growth
  • The upsides and downsides of high-intensity training
  • His exercise philosophies that conflict with HIT principles (and why)
  • How to target and fatigue Type-1 and Type-2 muscle fibers more effectively
  • Muscle protein synthesis, intake frequency, periodization, de-loading, and more!

This episode is brought to you by, providers of the best online courses in high intensity training that come highly recommended by Dr. Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you’re not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out, add the course you want to your shopping cart and enter the coupon code ‘CW10’ to get 10% off your purchase!